An experimental test of cause-related marketing and charitable giving

نویسندگان

چکیده

Abstract We conducted a natural field experiment at local toy store in Anchorage, Alaska to estimate the effect on consumer behavior when firm’s charitable donation is conditional total dollar amount of individual transaction. Results suggest that offer resulted modest increase both share transactions exceeding minimum needed qualify for and sales revenue.

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Tax Evasion and Charitable Giving—An Experimental Approach∗

The paper introduces tax evasion through subsidies due to false declarations of charitable donations. The study distinguishes between a rebate and match subsidy in an experimental setting. Under the rebate subsidy the individual gets the subsidy, while under the match subsidy the charity organization gets the subsidy. First, I develop a theoretical model of charitable giving and tax evasion. Se...

متن کامل

Charitable Giving

In 2005 charitable giving in the United States totaled over $260 billon, or around 1.9% of personal income, making it a significant fraction of the economy. Individual giving accounted for 77% of this total, while foundations accounted for 12%, bequests for 7%, and corporations for 5% (Giving USA, 2006). Almost 70% of US households report giving to charity. While the US typically has one of the...

متن کامل

(Un)Informed Charitable Giving∗

Evidence suggests little informed giving. To understand this behavior, we examine a model of charitable giving with costly information. We find that an individual who considers a smaller contribution is less likely to seek information, and thus the percentage of informed giving diminishes as the population grows. We also find that a direct grant to the charity exacerbates crowding-out by discou...

متن کامل

Partial Reporting: An Example from Charitable Giving∗

Of necessity, many tax-price elasticities are calculated from tax return data. Survey data on families’ charitable giving and reporting on their tax returns indicate that reporting is a significant part of tax-price elasticity estimates. Roughly a quarter of the tax-price elasticity estimated from tax returns represents changes in reporting as opposed to changes in actual donations. These resul...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Oxford Economic Papers-new Series

سال: 2023

ISSN: ['0030-7653', '1464-3812']

DOI: https://doi.org/10.1093/oep/gpad019